Because increasingly, it's where you'll reach your audiences. The number of organizations worldwide using digital media to promote their brands and communicate with their audiences is growing exponentially.
Nielsen social media report, 2011 Q3
2 Econsultancy Internet Statistics Compendium, July 2012
Digital, mobile and social media are now integral to the communication strategies of businesses, nonprofit organizations and government agencies. Employers are looking to hire communication specialists versed in writing, marketing and production as they relate to the technologies of the 21st century.
In this Bachelor of Arts program, you'll:
Want to add a minor to your major?
Learn more about our minors. (Note that not all minors are possible to combine with every major.)
Thinking about law school?
Learn more about our Automatic Admit option through the UB School of Law.
Shorten your path to your master's degree.
Students who qualify may take up to 9 graduate credits, which apply to both the bachelor's degree in Digital Communication and the M.A. in Publications Design or the M.S. in Interaction Design and Information Architecture. Contact us for more information or learn more about our accelerated options.
You'll take a set of seven core courses that provide a broad-based, practical understanding of communication in the 21st century, exploring the history, theory and impact of communication media, especially digital and social media.
You'll choose a nine-course specialization, including elective courses, in:
You'll supplement your digital communication major courses with general electives and general education studies.
You'll be prepared: