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Yale Gordon College of Arts and Sciences

Natalie Burclaff

Natalie BurclaffFaculty

librarian faculty
Division of Science, Information Arts and Technologies

Contact Information:

Phone: 410.837.5072
E-mail: nburclaff@ubalt.edu

M.L.I.S., University of Wisconsin, Milwaukee
B.A., University of Wisconsin, Eau Claire

Growing up, I was an eager-to-please student, a storyteller and an avid reader. My passion for learning about anything and everything has made librarianship the perfect role for me. As a librarian, I love getting research questions about unfamiliar topics because I get the chance to learn something new.

My undergraduate degree is in creative writing with a minor in marketing. After college, I worked as an assistant marketing consultant for a public library’s capital campaign, collaborating with library staff, community members and local business leaders. The experience made me see libraries as more than spaces for books; they are community institutions and act as access points to quality information. I eventually pursued a graduate degree in library and information science and found that I enjoyed teaching research skills at the college level.

Because of my marketing background, one of my main research interest areas is the marketing strategies of academic libraries. Previously, I researched library access policies as marketing opportunities and the promotion of virtual reference services.

Information literacy is another area I’m excited about, not only as a librarian, but also as a consumer, teacher and researcher. It’s all about how to find good sources of information and knowing how to use them. At the University of Baltimore, I’m surrounded with active learners who are using information in everyday decisions and, in a larger context, to explore their world.