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Merrick School of Business

Danielle Fowler

Danielle C. Fowler, Ph.D.

Chair, Department of Information Systems and Decision Science
Associate Professor of Information Systems

Department of Information Systems and Decision Science
Office: Business Center 469
Phone: 410.837.6625
E-mail: dfowler@ubalt.edu

    Education:
  • Ph.D., Swinburne University
  • B.Bus, Curtin University of Technology

Professor Fowler is the chair of the Department of Information Systems and Decision Science. She joined the faculty in 2002 after earning her P.h.D from Swinburne University on Melbourne Australia and teaching a few years in the country.

Intellectual Contributions

Book Chapters

Pitta, D. A., Franzak, F. J., & Fowler, D. C. (2010). A Strategic Approach to Building Online Customer Loyalty: Integrating Customer Profitability Tiers. Pearson Prentice Hall. 120-130..

Refereed Journal Articles

Fowler, D. C., Pitta, D. A., & Leventhal, R. (2013). Technological Advancements and Social Challenges for One-to-One Marketing. Journal of Consumer Marketing. 30(6),

Fowler, D. C., Pitta, D. A., & Leventhal, R. (2013). Technological Advancements and Social Challenges for One-to-One Marketing. Journal of Consumer Marketing. 30(6),

Fowler, D. C., & Pitta, D. A. (2013). Advances In Mining Social Media: Implications For Marketers. Journal of Information Technology Management. XXIV(4), pp25-33.

Conference Proceedings

Fowler, D. C. (2010). Brand Management and User Created Media: Using the Semantic Web to Hear the Voice of the Customer. Thought Leaders in Brand Management.

Presentations

Fowler, D. C., & Pitta, D. A. Yes "“Brand Management and User Created Media: Using the Semantic Web to Hear the," Lugano, Switzerland. (2011).

Research in Progress

"Digital Divide and e-Learning: A Case Study"