Department of Marketing and Entrepreneurship
Refereed Journal Articles
Randhawa, P., Calantone, R., & Voorhees, C. M. (2015). The Pursuit of Counterfeited Luxury: An Examination of the Negative Side effects of close Consumer-Brand Connections. Journal of Business Research.
Calantone, R., Randhawa, P., & Voorhees, C. M. (2014). Break-Even Time on New Product Launches: An Investigation of its Drivers and Impact on Firm Performance. Journal of Product Innovation Management. 31(S1), 94-104.
Randhawa, P., Calantone, R. J., & Voorhees, C. M. (2014). The Role of Innovation in Relationship Marketing. Winter American Marketing Association.
Randhawa, Praneet , Cichy, Ronald , "Club Member Attraction and Retention" Sponsored by Club Managers Association of America, Private, $2500. (2014).
Randhawa, Praneet , "The Dynamics of Front-Line Service Employees: Impact on Service Delivery" Sponsored by Fund for Excellence, The University of Baltimore, $15000. (2014 - 2015).