Color
Our color palette has two main layers: primary and accents. Communications should lean heavily on the primary palette but may use the accent palette to keep layouts from becoming too stale or one-dimensional.
When using color builds, always use the values listed. They have been adjusted for the best reproduction on screen and in print and may not match Pantone Color Bridge breakdowns.
Primary Palette
Our primary palette consists of Baltimore Blue, white and black. Layouts will lean heavily on these colors, but will also mix with the accent palette to build color schemes that are complementary and balanced.
![UBalt Blue](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/ub-blue.png)
Baltimore Blue
Pantone 7690
CMYK: 95 41 10 0
HEX: #0076A8
RGB: 0 118 168
![white](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/white.png)
White
CMYK: 0 0 0 0
HEX: #FFFFFF
RGB: 255 255 255
![black](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/black.png)
Black
CMYK: 100 100 100 100
HEX: #000000
RGB: 0 0 0
Accent Palette
These colors add a bright, energetic feel to design in general; they should be used sparingly but can be more prominent in some instances, such as when communicating on campus.
![pantone325](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/pantone325.png)
Pantone 325
CMYK: 52 0 24 0
HEX: #40C1BB
RGB: 64 193 187
![pantone185](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/pantone185.png)
Pantone 185
CMYK: 0 81 54 0
HEX: #F15060
RGB: 241 80 96
![pantone128](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/pantone128.png)
Pantone 128
CMYK: 0 18 62 1
HEX: #FCCF61
RGB: 252 207 97
![pantone 688](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/pantone668.png)
Pantone 688
CMYK: 34 64 19 1
HEX: #A2738C
RGB: 162 115 140
![pantone 482](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/pantone482.png)
Pantone 482
CMYK: 2 14 18 4
HEX: #DFC8B7
RGB: 223 200 183
![pantone281](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/pantone281.png)
Pantone 281
CMYK: 99 75 3 25
HEX: #3F4A75
RGB: 63 74 117
![pantone 188](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/pantone188.png)
Pantone 188
CMYK: 27 86 60 28
HEX: #895559
RGB: 137 85 89
![pantone 1235](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/pantone1235.png)
Pantone 1235
CMYK: 0 26 89 0
HEX: #FFAE3B
RGB: 255 174 59
![pantone 2617](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/pantone2617.png)
Pantone 2617
CMYK: 57 79 0 2
HEX: #735489
RGB: 115 84 137
![pantone 2024](/about-ub/offices-and-services/marketing-and-creative-services/the-ub-brand/images/pantone2024.png)
Pantone 2024
CMYK: 0 51 63 0
HEX: #FF8870
RGB: 255 136 112
Graphic Patterns
A recognizable brand needs a system of ownable graphic elements. This section details a distinctive visual tool that you can use when crafting communications for the UBalt brand.
Street Art Abstractions
Inspired by the environment and vibrancy of Baltimore’s urban street art, these abstracted bitmapped deconstructions bring lively and energetic gestural shapes to our brand communications.
These textures are accents and should never dominate the design hierarchy of the composition. Rather, they provide an elegant option for adding layers to layouts and for visually connecting typography and photography.
TIFF files of the graphic patterns can be downloaded from the the University photo gallery, which can be accessed through the Photo Gallery icon in the Tools section of MyUB.